Fox (stylised as FOX) is a British pay television channel serving the United Kingdom and Ireland, owned by Fox Networks Group, a unit of Disney International Operations. It launched on 12 January 2004 as FX (in line with the American channel of the same name), and rebranded to its current name on 11 January 2013. Featuring a mix of comedies and drama series, the channel’s programming targets adults from 18 to 35 years old.
In August 2015, Fox announced that a variety of Adult Swim programming would air on the channel including adult animated sci-fi comedy Rick and Morty, starting Thursday, 10 September of that year. On 10 September 2015, Adult Swim moved to Fox along with truTV, airing Rick and Morty and Mr. Pickles as its first day line up. As of 2016, it aired on Fridays from Midnight to 1:00 a.m.
The branding of Adult Swim on Fox is a mix of Fox's branding and Adult Swim branding. Sometimes the Adult Swim logo and Fox logo would appear in the same place, and be mentioned in the same place as well.