The Dawn Is Your Enemy

the dawn is your enemy is a sign off bump that was shown on adult swim between 2005 and 2010, the point of the bumper was to scare children from watching adult swim and to go to bed.

The bumper shows a pencil sketch style image of a pair of human like eyes gazing over a field covered with flowers and trees, and in the distance a sun with a face is seen. Very ominous music that is accompanied by screams that gradually gets louder plays over the footage, eventually the sun in the background winks before the video cuts to a stand screen before the video ends.

Sometime around May 2020 a decade after the advert finished showing the ad made a return in the form of a text bumper called the dawn is your frenemy, the ad begins with a text that reads "we're going to be more positive to see if it makes us feel better" before cutting to the original clip, eventually a red balloon floats up in to the air followed by upbeat piano music, before cutting to an onscreen text that reads "Not sure it's working" and the advert ends.