
The WB Television Network (Commonly shortened to The WB and short for Warner Bros.) was an American television network that was first launched on broadcast television on January 11, 1995 as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner. The network principally aired programs targeting teenagers and young adults between the ages of 13 and 34, with the exception of its weekday daytime and Saturday morning program block, Kids' WB, which was geared toward children ages 7 to 12. On January 24, 2006, CBS Corporation and Warner Bros. Entertainment announced plans to shut down the network and launch The CW later that same year.
The network merged with UPN to create the joint venture network The CW on September 16, 2006. The WB aired the first half of the first seasons of Mission Hill, Baby Blues, and The Oblongs before they were cancelled due to low ratings.